Marketing ROI Calculator
See the revenue, profit and return generated by your marketing spend.
Need More Jobs?
You know what each job is worth. Now get more of them. MCC Growth helps trade and local service businesses improve their visibility on Google and generate more enquiries from people already searching for their services.
See what your marketing is actually returning
Marketing spend only matters if it turns into profitable jobs. This calculator converts leads into expected customers, revenue and gross profit, and shows your return on investment and return on ad spend — plus what a handful of extra enquiries a month would be worth.
How to use it
- Enter your marketing spend for the period and the number of leads it generated.
- Enter your close rate (the percentage of leads that become paying customers) and your average job value.
- Add your gross margin to see profit, not just revenue.
The formula
Worked example
$1,000 spend generating 50 leads at a 20% close rate and $3,000 average job value produces 10 customers and $30,000 revenue. At a 30% gross margin, that's $9,000 gross profit — an ROI of 800% and a ROAS of 30×.
Frequently Asked Questions
What's the difference between ROI and ROAS?
ROAS (return on ad spend) compares revenue to spend. ROI compares profit to spend, so it accounts for your costs — ROI is usually the more meaningful number for decision-making.
Where would MCC Growth fit into this?
If your numbers show a strong return per lead but you're not getting enough leads, that's usually a visibility problem rather than a pricing problem — see Get More Jobs.
Does this predict future results?
No — it's a calculator based entirely on the numbers you enter, not a forecast or a guarantee of future marketing performance.